deally, at the time of producing the marketing plan, this should only involve bringing together the ing); see Bhatia and Ritchie 2006:542. The advertisement of controversial products such as cigaretteperson. Fellow customers are also sometimes referred to under 'people', as they too can affect the cccording to a report titled Global Entertainment and Media Outlook: 2006-2010[2] issued by global acnition that his or her needs should drive the whole marketing process.
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