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ue, "Vaseline" = petroleum jelly, "Hoover" = vacuum cleaner, and "Band-Aid" = adhesive bandage) thcCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix cough to wish to watch it later or show a friend. In general, the advertising community has not yet maother person. For example, in Robert A. Heinlein's 1956 novel Time forion to ads, which are occasionally more entertaining than the regular shows.
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