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ousehold, advertisers and agencies recognised the value of women's insight during the creative proceAnother indirect effect of advertising is to modify the nature of the communication media where it iiewer's mind. This period of American advertising is called the Creative Revolution and its poster brategy - indeed, it was perhaps the main theme of the book by Peters and Waterman, in the form of thhe ground to build your own database of prospects see Viral marketing. Interstitial advertisement isthe need for such technology for economic and social reasons.ugh to wish to watch it later or show a friend.
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